Learn how to navigate the 2012 Public Library Funding &Technology Access Study (PLFTAS) for impactful
advocacy at the local level during the free webinar “Driving Advocacy with
Data” from 3PM - 4PM EST on Thursday, Oct. 18.
Free with registration; visit the Adobe Connect event
page to sign up.
Attendees will learn how to interpret the latest data and emerging trends;
access new advocacy and marketing tools, including state profiles, issue briefs
and PR templates; and use the data to make the case
for your library with elected officials and community stakeholders.
The combination of national and state statistics, your library’s statistics
and real-life examples provide the basis for truly powerful stories. Local and
state libraries across the nation have utilized national and state data from
the PLFTAS to help craft effective advocacy and
marketing messages. Funded by the Bill & Melinda
Gates Foundation and ALA, the study is the largest and
longest running of Internet connectivity in U.S.
public libraries. Results and resources are available at www.ala.org/plinternetfunding.
Presenters include: John Carlo Bertot, Ph.D., professor and co-director of
the Information Policy & Access Center in the
College of Information Studies at the University of Maryland and the architect
of the PLFTAS survey, design, methodology and
analysis; Judy Hoffman, project manager for PLFTAS at ALA’s Office for Research and Statistics; and Charlie Parker, executive director of the Tampa Bay Library Consortium.
“Driving Advocacy with Data” is sponsored by the ALA Committee on Library Advocacy and the Office for Research and Statistics.
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